Clipper to Create 'Chopped' Kitchenwares

Clipper has signed a licensing agreement with production company Notional to create a collection of kitchen products inspired by the cooking competition series "Chopped."

April 6, 2018

Clipper to Create 'Chopped' Kitchenwares

Currently readying for its 24th season, "Chopped" airs in more than 30 countries worldwide.

“The 'Chopped' audience purchases their kitchenware products at stores across America," says Jeff Malkasian, executive vice president, consumer packaged goods, Clipper. "Eager to expand their culinary repertoire and inspired by what they have seen on TV, the 'Chopped' inspired line of innovative tools will allow fans to challenge themselves at home.”

The initial 'Chopped' collection will feature cookware, bakeware, cutlery and gadgets and will debut in March at the International Home & Housewares show in Chicago, Ill.

“Our goal with the 'Chopped' merchandise is to aide prep and performance while letting the fun of cooking at home shine through,” says Linda Lisco, head of product licensing, Notional. “Clipper’s track record

of delivering results for the food service industry, passion for great product and entrepreneurial spirit pairs nicely with Notional’s effort to explore new opportunities to extend our brand reach as a premier next-generation content entity.”

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