Clean Mama, pOpshelf, Core Home Launch Exclusive Product LineClean Mama, pOpshelf, Core Home Launch Exclusive Product Line
Range includes cleaning, storage and laundry solutions for the home.
January 16, 2025

Clean Mama, creator of the Clean Mama Routine, has announced an exclusive partnership with pOpshelf, in collaboration with Core Home. Together, they are bringing Clean Mama’s cleaning, storage and laundry products to retail shelves for the first time at pOpshelf stores in 21 U.S. states.
Since its inception in 2009, Clean Mama has been on a mission to simplify cleaning and transform the way people approach home keeping. The partnership with Core Home and pOpshelf is a next step in making Clean Mama’s vision more accessible.
“pOpshelf’s commitment to making life’s everyday moments brighter and more fun aligns perfectly with Clean Mama’s philosophy of keeping home keeping simple, effective and beautiful,” says Becky Rapinchuk, founder, chief executive officer, Clean Mama. “I’m beyond thrilled to launch this exclusive line at pOpshelf, bringing our signature cleaning, storage, and laundry products to even more families nationwide. Together, we’re redefining what it means to create a clean, cozy, and functional home with accessible, stylish, and functional solutions.”
“At Core Home, we pride ourselves on transforming great ideas into beloved products,” says Alan Bram, president, Core Home. “We knew that Clean Mama’s incredible success with her social media audience and her reputation for authenticity would translate into a collection that not only resonates with her dedicated fans, but also appeals to so many more people. We’re excited to be part of this journey, helping bring Becky’s vision to life in homes across the country.”
The Clean Mama x pOpshelf collection, designed and manufactured by Core Home, will feature a curated assortment of new products, including laundry essentials, cleaning supplies and storage solutions.
Read more about:
North AmericaAbout the Author
You May Also Like