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April 6, 2018
Church & Dwight has signed a partnership with Ginsey Home Solutions, a manufacturer of home décor products, to launch a line of soft laundry storage and accessory items under the Arm & Hammer brand.
The agreement between was brokered by Church & Dwight’s licensing agency, Brandgenuity.
The Arm & Hammer branded products will include collapsible laundry hampers with handles, hamper totes, jumbo laundry bags with drawstrings, zipper shoe storage bins, hanging organizers and garment bags. Accessory items will include a laundry cup caddy and odor eliminating balls.
The range will also feature a patented odor elimination technology that is embedded into all of the new products.
“Discovering an innovative and tested solution to troublesome issues of odors in hampers and everyday laundry items was Ginsey’s goal,” says Mary Fullam, senior vice president, marketing and brand development, Ginsey. “We identified a void and consumer concerns and coupled the solution with a few additional practical items to enhance the line.”
The new line will be available in stores this fall.
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