A new licensing deal and investments have been announced.

License Global

January 28, 2021

1 Min Read

Chefclub had announced a new partnership with Groupe SEB, with the launch of a range of products under the brand license “Chefclub by Tefal” including skillets, saucepans, kitchen tools and small domestic appliances.

Created in collaboration with the Chefclub community, this range combines Chefclub’s expertise in the development of creative recipes with Tefal’s sustainable design for simple products to make cooking easier. It will be launched shortly in France and internationally (Germany, Brazil, Italy, South Korea, Canada, Spain, the U.K. and Mexico), and will be sold via all offline and online channels as well as D2C on the Tefal and Chefclub websites.

The new brand “Chefclub by Tefal” benefits from unprecedented visibility on social networks and will broaden Groupe SEB’s reach, particularly with Millennials, who are discovering or rediscovering the joys of cooking thanks to the start-up’s content. By joining forces with Groupe SEB, world reference for small domestic appliances, Chefclub has access to recognized industrial expertise, the renown of the Tefal brand and a broader retail network which will enable its community to discover its products via the Group’s retail channels.

In addition, First Bridge Ventures Chairman Adrian Cheng has lead the round to accelerate Chefclub’s international development along with SEB Alliance, Groupe SEB's corporate venture arm. Existing investors Fleur Pellerin’s Korelya Capital and Groupe Arnault’s Aglae Ventures are also participating.

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License Global

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