LG Electronics has formed a new alliance with interior decorator and product designer Nate Berkus, host of NBC's upcoming "American Dream Builders," who will serve as artistic advisor and ambassador for its LG Studio line of kitchen appliances.

The announcement was made at the Consumer Electronics Show in Las Vegas, Nev.

"LG came to me because they share my deep commitment to living with what is well thought out and well designed, without sacrificing personality,” says Berkus. “Together we want to introduce products that will anchor the heart of the home, which is always the kitchen, as well as enhance the ease and style of how people live there."  

"We're confident that this venture will help position LG Studio both as a beautiful addition to any premium kitchen and as a must-have for entertaining with style," says David VanderWaal, director of home appliance brand marketing, LG Electronics USA.