Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 20, 2022
Carlton London has announced the expansion of its range of furniture and home furnishings in India through Flipkart, India’s homegrown e-commerce marketplace, as the country celebrates the festive season.
“This partnership puts our brand in front of new customers, and we are happy to partner with one of the largest online retailers of furniture and furnishings,” says Carl Virk, director, Carlton London. “While beds, sofas and bedsheets have already been launched, we will soon be launching wardrobes and bath products as well.”
“At Flipkart, we constantly strive to provide our customers with an expansive range of products across the lifestyle spectrum,” says Manish Kumar, vice president, consumables (FMCG), general merchandise and home, Flipkart. “Lifestyle as a category also plays a crucial role in onboarding new customers to the platform. Over the last few years, there has been a growing inclination among Indian consumers specifically towards accessing furniture and home accessories online with heightened interest in revamping their home spaces. As the country is celebrating the festive season, we are excited to further expand our vast selection of offerings with Carlton London’s range of products to bring alive our vision of offering the latest global styles to millions of customers across the country.”
The Carlton London Home products will include beds, sofas, mattresses, TV units and wardrobes under its furniture range, while curtains, bedsheets, towels and other décor items will be part of the furnishings range.
The collaboration has been facilitated by brand licensing agency, LicenseWorks, on behalf of Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton London,” says Pranav Anand, managing partner, LicenseWorks. “Their expertise in this space of furniture and home furnishings makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”
Read more about:Flipkart
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024