“This partnership puts our brand in front of new customers, and we are happy to partner with one of the largest online retailers of furniture and furnishings,” says Carl Virk, director, Carlton London. “While beds, sofas and bedsheets have already been launched, we will soon be launching wardrobes and bath products as well.”
“At Flipkart, we constantly strive to provide our customers with an expansive range of products across the lifestyle spectrum,” says Manish Kumar, vice president, consumables (FMCG), general merchandise and home, Flipkart. “Lifestyle as a category also plays a crucial role in onboarding new customers to the platform. Over the last few years, there has been a growing inclination among Indian consumers specifically towards accessing furniture and home accessories online
The Carlton London Home products will include beds, sofas, mattresses, TV units and wardrobes under its furniture range, while curtains, bedsheets, towels and other décor items will be part of the furnishings range.
The collaboration has been facilitated by brand licensing agency, LicenseWorks, on behalf of Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton London,” says Pranav Anand, managing partner, LicenseWorks. “Their expertise in this space of furniture and home furnishings makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”
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