earlier this year between its brand Tasty and Walmart.
“We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer,” Ben Kaufman, head of commerce, BuzzFeed, tells Adweek. “This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have launched it.”
Partners include Epoca (for houseware items), Cuisinart (for home electronics), Welspun (for bedding) and Aerogarden (for an in-home gardening system), reports Adweek. To support the product range, a dedicated Goodful website will debut on Oct. 24 that will feature some products and new photography, typography and content.
Select Macy’s stores will offer an in-store experience where a photo wall will be featured in the Goodful area for
Last week, BuzzFeed announced the opening of an
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