Build-A-Bear Workshop and its global licensing agent Brand Activation Consulting are stuffing bedtime with love with the launch of Build-A-Bear Workshop bedding, silk-touch throw blankets and hooded bath towels. A newly brokered deal with DanDee International and Animal Adventure will expand the program with room décor, plush furniture, storage and slippers. The DanDee and Animal Adventure lines will also extend the sleep offering with baby blankets and gifts, in addition to pet beds and accessories.
"Bedding, room décor, slippers and sleepwear are a natural extension for the lovable Build-A-Bear Workshop brand,” says Michelle McLaughlin, chief executive officer, Brand Activation Consulting. “And, when it comes to stuffed animals, kids say they make the best bedtime buddies and room décor. The emotional connection with the Build-A-Bear brand is undeniable and lasting; in fact, we often hear stories of kids bringing their Build-A-Bear furry friends to college dorm rooms!”
The bedding is now
available at Walmart from Franco Manufacturing.
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