"Bedding, room décor, slippers and sleepwear are a natural extension for the lovable Build-A-Bear Workshop brand,” says Michelle McLaughlin, chief executive officer, Brand Activation Consulting. “And, when it comes to stuffed animals, kids say they make the best bedtime buddies and room décor. The emotional connection with the Build-A-Bear brand is undeniable and lasting; in fact, we often hear stories of kids bringing their Build-A-Bear furry friends to college dorm rooms!”
The bedding is now
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