Kids can now decorate their beds Build-A-Bear style.

License Global

October 2, 2020

1 Min Read
buildabed.png

Build-A-Bear Workshop and its global licensing agent Brand Activation Consulting are stuffing bedtime with love with the launch of Build-A-Bear Workshop bedding, silk-touch throw blankets and hooded bath towels. A newly brokered deal with DanDee International and Animal Adventure will expand the program with room décor, plush furniture, storage and slippers. The DanDee and Animal Adventure lines will also extend the sleep offering with baby blankets and gifts, in addition to pet beds and accessories.

"Bedding, room décor, slippers and sleepwear are a natural extension for the lovable Build-A-Bear Workshop brand,” says Michelle McLaughlin, chief executive officer, Brand Activation Consulting. “And, when it comes to stuffed animals, kids say they make the best bedtime buddies and room décor. The emotional connection with the Build-A-Bear brand is undeniable and lasting; in fact, we often hear stories of kids bringing their Build-A-Bear furry friends to college dorm rooms!”

The bedding is now available at Walmart from Franco Manufacturing.

For the latest news in licensing from companies in this category, click here.

Read more about:

Build a Bear

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like