YouTube home DIY and design influencer brand, Mr. Kate, continues to grow its licensing program with RoomMates – a division of York Wallcoverings for peel-and-stick wallpaper, decals, murals and tile; Peking Handicraft for bedding, decorative pillows and throws and Williamson Home for wall décor, ranging from canvas and framed art to signs and mirrors. The agreements were brokered by Mr. Kate’s licensing agency, Brandgenuity, in partnership with the talent agency for Mr. Kate, A3 Artists Agency.

“Mr. Kate speaks directly to their millennial and Gen Z fans day in and day out, encouraging them to embrace their inner creative weirdo,” says Jay Asher, partner, Brandgenuity. “We’re excited to help extend their brand into more categories that elevate home design at an affordable price point.”

Mr. Kate’s YouTube channel, Instagram, TikTok and Facebook boast more than 400 million views, totaling more than 4 billion minutes of Mr. Kate content watched. The new licensees join Mr. Kate’s furniture partner, Dorel.