Brandgenuity, Boppy’s exclusive North American licensing agent, brokered the partnership.
The line of Boppy diaper bags will feature a range of sizes, styles and designs that incorporate extra features for both Mom and baby, in keeping with the Boppy brand essence.
"We are excited to be expanding the Boppy offering into product categories that will continue to provide support for all Momkind,” says Nancy Bartley, chief executive officer, The Boppy Company. “Diaper bags will help round out the offering for Mom with the style and function that she wants, all from the brand that she trusts most.”
The Boppy brand has already expanded beyond its original pillow into a range of other categories including infant toys, baby chairs, play gyms and mats, shopping cart covers, head and neck supports, changing pads and liners, nursing covers and more.
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