April 6, 2018
Brand Central will expand This Old House into a consumer products program.
Brand Central will now work to expand the brand across all consumer products categories.
“This Old House is one of the few true omni-channel brands with real authenticity and credibility in the home improvement space,” says Ross Misher, chief executive officer, Brand Central. “The brand has permission to extend beyond media and into lifestyle and home categories including paint, building equipment, tools, home improvement products, home décor and much more.”
This Old House provides advice for homeowners through two TV series, a magazine, a line of books and online platforms. The brand was recentlypurchased from Time
“We are excited to have Brand Central on board as a part of our new team at This Old House,” says Eric Thorkilsen, chief executive officer, This Old House. “We believe their expertise with digital and home brands such as
, Beekman 1802 and othersmade them the perfect choice to lead our consumer products initiative.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.