
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The brand, which started in schools in Southern California and has grown across the U.S., is designed to make it fun and easy for children to grow their own vegetables.
The initial product line will include 30 products including VeggiePOPS! that look like lollipops but are really seed starters.

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