Blanc Des Vosges Teams with MRH SpaRotica

Heritage French home brand Blanc Des Vosges and MRH SpaRotica Groupé have entered into a joint venture with related IP assets in China.

April 6, 2018

Blanc Des Vosges Teams with MRH SpaRotica

Heritage French home brand Blanc Des Vosges and MRH SpaRotica Groupé have entered into a joint venture with related IP assets in China.

The 50/50 joint venture will leverage the existing MRH vertical and franchise networks, providing a platform for collaboration including a dedicated Blanc Des Vosges team.

Additionally, the partnership will encompass both offline and online distribution and manufacturing as well as launch a series of Blanc Des Vosges retail locations. More than 10 retail stores, and an e-commerce platform, will be developed by the end of 2018.

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