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Blanc Cerise Inks Deal with Rilakkuma

The household linen brand has inked a deal to create bed linens inspired by Rilakkuma.

Household linen brand Blanc Cerise has signed a deal with independent licensing agency Sagoo to create new children’s bed linen sets inspired by Japanese bear cub character Rilakkuma.

Rilakkuma, which translates to “bear in relaxed mood,” has in excess of 500 licensees and has reached a total of $10 billion throughout Asia since its launch by San-X in 2003, as well as 14 dedicated shops and a Rilakkuma café in Japan.

“The Blanc Cerise brand is the perfect fit with laid back Rilakkuma, and the bedding collection fits with the usual high standard of design and materials, creating a beautiful range,” says Veronique Pichon, president, Sagoo. “The popularity of Rilakumma in Europe is growing apace, and we are talking to a wide range of potential partners to further grow the licensing program.”

The bear character is one of the top three kawaii characters in the world, and Sagoo is now establishing a growing licensing program for Rilakkuma throughout Europe. The consumer products lineup already features a stationery, gift and accessories range with Blueprint and a plush deal with Piou Piou & Merveilles, as well as a new arts and crafts partner to be announced soon.

The new collection from Blanc Cerise consists of two mixed and reversible bedding sets, one for children and one for babies. The first is designed with marine stripes while the second is a sky blue design dotted with clouds.

The Blanc Cerise Rilakkuma range will be available on and in select department stores, including BHV.

TAGS: Rilakkuma
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