Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.

Bissel currently manufactures vacuum cleaners, floor sweepers, deep cleaning machines and hard floor cleaners.

“Our goal is to offer consumers the Bissell products they have come to love in new and exciting product categories,” says Chuck Martin, general manager, global business ventures, Bissell. “That’s why we are looking to IMC’s experience in strategic brand strategies to assist us in seeking out leaders in the home, DIY and automotive space that we can partner with to offer an expanded line of Bissell-branded products for consumers’ other deep cleaning needs inside and outside of the home.”