Better Homes Builds Next Gen Home

Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.

April 6, 2018

Meredith Corp.'s publishing and lifestyle brand

Better Homes and Gardens

has partnered with Lakeside Development Company to build its first-ever Innovation Home, incorporating new technologies to make homes smarter, safer and more efficient.

"Today's marketplace is crowded with products touting innovation and it can quickly become confusing," says Jill Waage, brand executive editor,

Better Homes and Gardens

. "But imagine your home's window shades automatically raising and lowering while you're on vacation, or never having to carry a house key again. What if your smart mattress could tell you how to optimize sleep? Conveniences like these are now a reality, and are easily attainable for our readers with the right guidance."

BHG's Innovation Home–which is being built in Mequon, Wisc., and will be revealed

in the magazine's October 2015 issue–incorporates more than 20 new products and technologies from partners including Azek Building Products, Clopay, James Hardie, Pella and Sleep Number, along with contributors Cambria, GAF, Heat & Glo, Kohler, LG, McElroy Metal and Plain & Fancy.

Construction and furnishing of the 2015 Innovation Home is scheduled for completion by mid-June.

"As brands introduce a surge of new products driven by technology into the mainstream marketplace,

Better Homes and Gardens

will remain a top resource for educating consumers on their benefits to everyday life," says Christine Guilfoyle, senior vice president and group publisher,

Better Homes and Gardens

. "The Innovation Home is the perfect showcase for illustrating how and why readers should be integrating these technologies into their homes."