Belk Adds Cynthia Rowley Homewares | License Global

Belk Adds Cynthia Rowley Homewares

U.S. department store Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.

The CYNTHIA Cynthia Rowley home collection combines artistic prints and bright colors in a line that features comforter sets, coverlets, sheet sets and decorative pillows, as well as tabletop and entertaining items.

The new homewares join existing product under the brand including women’s clothing, accessories and shoes, and is available now at Belk stores and online.

"We are so excited to add this distinctive and trendy brand to our home offerings," says Kathryn Bufano, president and chief merchandising officer, Belk. "We believe this line will allow our customers to bring modern, Southern style into their homes in unique ways, and express personal style not only through their clothing, but through their décor."