Global Brand Partners will serve as the fitness brand’s global licensee for footwear and apparel.
Beachbody brands include P90X, 21 Day Fix and Insanity, among others.
GBP will now develop both technical performance and lifestyle collections inspired by the Beachbody brand and its knowledge of the fitness category.
“The fitness industry is currently experience huge growth globally and Beachbody has an authentic fitness heritage,” says Killick Datta, chief executive officer, GBP. “It’s the right time to partner and help extend their brand into footwear, apparel and accessories through our vast expertise in the space.”
The Beachbody branded GBP products will be available to consumers worldwide through various distributors and retailers as well as on Beachbody’s e-commerce platforms.
The initial Beachbody collection is expected to launch next year.
“At Beachbody we’ve been discussing for years how it’s a natural fit for us to offer
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