Bam! The Emeril Lagasse Brand Gains Partners

Sequential Brands Group has announced a new partnership with Tristar Products to create a host of Emeril Lagasse-branded products.
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License Global

February 22, 2019

Bam! The Emeril Lagasse Brand Gains Partners

Tristar will create small kitchen electrics, grills and grilling accessories that will debut online via digital and social media, as well as via “Emeril Everyday,” a television infomercial.

The first product released under the deal will be the Emeril Lagasse Power AirFryer360, a stainless steel multi-cooker that is designed to replace nine different appliances. The airfryer has 12 cooking functions including air fry, rotisserie, dehydrate, bake, broil, toast, roast, make pizza, slow cook, bagel, keep warm and reheat.

“I am proud to offer a unique machine that functions as nine products in one for the at-home chef as the first of many excellent products to come from our partnership with Tristar,” says Lagasse. “The seamless functionality of the machine with 12 preset features helps take the guess work out of cooking–all with a simple turn of the dial. Now everyone can achieve evenly cooked, delicious results right in their own kitchens!”

The Power AirFryer360 is available via

and will be sold at major retailers across the country in summer 2019.

The Emeril Lagasse brand has also partnered with Park B. Smith, a division of Aimee Lynn, for kitchen textiles. The deal will see the release of oven mitts, kitchen towels and aprons.

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