Paint and wall coverings brand Backdrop is launching three new colors – Barbie Dreamhouse Pink, Barbie Dreamhouse Purple and Barbie Dreamhouse Blue – to celebrate the 60th anniversary of Barbie Dreamhouse. This marks Barbie's first collaboration with an American paint brand.  

"We could not be more excited to collaborate with Barbie, one of the most iconic and beloved brands in the world,” says Natalie Ebel, co-founder, Backdrop. “It has been a joy to work on this collection of colors and create a palette that allows Barbie fans, new and old, to bring a piece of the Dreamhouse into their own home. Backdrop has always seen color as the most impactful way to transform your space and approached painting as a joyful form of self-expression. As a mother of two young daughters and a woman of Filipino descent, this partnership also has a lot of personal meaning. Barbie's continuous evolution and spirit of inclusivity provides incredibly powerful role models for young boys and girls." 

Like the Dreamhouse, Barbie is reflective of culture and has evolved over the past six decades. She has had more than 200 different careers – including an interior designer. 

"The Barbie Dreamhouse has given dreams a home for 60 years and had an impact on multiple generations, encouraging endless hours of play," says Aimee London, vice president, global franchise marketing, Mattel. "Inviting fans to immerse themselves in Barbie's world and bring her iconic style to life in their own environment with the Backdrop x Barbie paint collection is a perfect way to celebrate this milestone anniversary." 

Related:BeautiTone Launches Barbie Dreamhouse Color Collection

Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here.