Alyssa Milano Designs Paper TowelsAlyssa Milano Designs Paper Towels

Actress collaborates with Viva to bring style to the kitchen.

Viva Brand has teamed up with actress Alyssa Milano to transform traditional paper towels into kitchen couture with the Alyssa Milano Signature Designs by Viva paper towels. Now available in stores across the U.S., the line features nine designs curated by Milano.

"I've always had a passion for fashion and consider every item in my home as an expression of my personal taste," says Milano. "I've created this collection as the perfect way to add a pop of color to your kitchen and accent your current décor this season."

Milano is no stranger to licensing; her licensed women's sports apparel brand Touch by Alyssa Milano was featured in the February License! Global cover story "The Winning Touch."