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April 6, 2018
Reckitt Benckiser's Air Wick brand is celebrating National Park Week April 20-28 with six limited edition air freshener products inspired by U.S. national parks.
Each of the six new fragrances evokes the flora and fauna of a famous national park including the Grand Canyon, the Virgin Islands, American Somoa, Denali, the Gulf Islands and Hawaii.
The fragrances are now available on the full range of Air Wick products including scented candles, freshmatic auto spray refills, scented oils and reed diffusers.
"Air Wick is thrilled to partner with the National Park Foundation to preserve and celebrate the purity and beauty of America's over 400 national parks," says Domenick Tiziano, senior brand manager, Reckitt Benckiser. "While not every consumer has visited a national park, these fragrances are a catalyst for the senses, transporting the consumer to some of the nation's most amazing places."
Proceeds from the line will support the National Park Foundation, the official charity of America's national parks.
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