The online destination will feature 10,000 customizable products including home décor, piggy banks, costumes and more.

NORTH AMERICA–1-800-Flowers.com has developed a new destination featuring a curated assortment of customizable gifts and keepsakes, called Personalization Universe.

The new brand will aim to offer shoppers a new personalized option for their gifting needs and features more than 10,000 items including home décor, storybooks, piggy banks, wine bottles, costumes and more. It will also include licensed and seasonal offerings.

Personalization Universe will also join 1-800-Flowers.com’s portfolio of brands, which includes 1-800-Baskets.com, Cheryl’s cookies, FruitBouquets.com, Harry & David, Moose Munch popcorn, Simply Chocolate, The Popcorn Factory and Wolferman’s.

Personalization Universe is now available to consumers via PersonalizationUniverse.com.