Retailer Holt Renfrew has partnered with Nelvana Enterprises and The Clifford Ross Company to feature the classic children’s brand Babar at its retail stores across Canada.
Stores will feature a vintage-inspired collection of new products including books, games, puzzles, plush and pajamas, as well as hosting book readings on Dec. 1 and Dec. 2. For a limited time, Holt Renfrew customers who purchase items from the vintage Babar collection will receive an exclusive Babar holiday card.
Young guests to stores will be treated to Babar’s signature gold crowns, bow ties, cookies and refreshments. Babar himself will also make special appearances in Toronto at Holt Renfrew’s flagship Bloor Street location and Sherway Gardens store.
“Babar has found a perfect home for the holidays at Holt Renfrew,” says Andrew Kerr, head of consumer products, the Americas and Australasia, Nelvana Enterprises. “Both are celebrating significant milestones with Babar’s 80th anniversary and Holt Renfrew’s 175th, and are synonymous with time-honored elegance and have a multi-generational appeal.”