Space Enterprises has brokered a new deal with Lifeplan Products for a line of honey featuring the preschool series “The Hive.”
Jars of The Hive-branded Active Rainforest Honey, a South American honey variety, will hit shelves soon.
Space is also working with The Hive’s interactive partner Avanquest to create a special version of the Bee Book e-books that will be available as a downloadable redemption with the purchase of The Hive honey.
"We are delighted to have signed this new deal with Lifeplan, especially as honey is such a perfect license for The Hive, and to link it in with the new Bee Books from Avanquest is an exciting concept,” says Mark Hurry, director of licensing, Space. “This adds to a host of activity surrounding a brand that is currently one of the hottest kids licenses on the market.”
In other news for The Hive, master toy partner Mookie is set to release a plush line that will hit shelves across the U.K. and on Amazon soon, which will be followed by a line of interactive plush next year.
A nightwear line from Aykroyds has arrived in Mothercare stores, and a number of retailer deals are in the pipeline for Australia in 2013.
“The Hive” is produced by Monumental Productions, Lupus Films and DQ Entertainment and follows the Bee family who live together in Honeybee Hive.