HIT Seals Seven Deals for Mike

HIT Entertainment inked seven more deals for its newest preschool brand Mike the Knight.

New apparel and accessories partners include Akroyd and TDP for nightwear and underwear, Blues for outerwear, Trade Mark Collections for bags and luggage, VMC for dress up and accessories, William Lamb for footwear, Shreds for bags and aprons and Roy Lowe for socks.

Co-produced with Corus Entertainment's Nelvana Studio, "Mike the Knight" is due to air on CBeebies in the U.K., TF1 in France and Treehouse in Canada this fall. It is also set to broadcast on ABC Australia, SVT Sweden, NRK Norway and YLE Finland.

“The response from licensees has been historic," says Tracy Griffiths, senior director of Hit Brands for Europe, the Middle East and Africa. "The fact that so many high profile companies are clamoring to sign with us reinforces our long held view that Mike has all the ingredients to become a major preschool success.”