HIT Entertainment Signs Orchard Books for Rainbow Magic

HIT Entertainment has signed Orchard Books as its UK publishing partner for the girls’ property Rainbow Magic for a five-year deal and will publish all English-language releases in the UK and Commonwealth territories.

HIT acquired Rainbow Magic earlier this year and unveiled plans for developing an animated television series based on the books, which have sold more than 15 million copies in over 20 countries. It is aimed at girls aged 5 to 9 and is based on two ordinary girls and their fairy friends. 

First published in 2003, there are 60 existing books in the Rainbow Magic series with the eighth series, Dance Fairies, due for release in September. Orchard will publish all new and existing chapter books and plans to launch new formats in 2008 including novelty, coloring and activity books, and an annual.