For the first time, HGTV Home products are on display for the public in two new shopping experiences at Mall of America created in partnership with Beanstalk, HGTV's exclusive brand licensing agency.
The retail and entertainment complex in Bloomington, Minn. is home for a limited time to the HGTV Home Pop-Up Showroom and the HGTV Holiday House.
“Mall of America has revolutionized the shopping experience for more than 20 years,” says Denise Conroy-Galley, senior vice president of marketing and creative, HGTV. “We are excited to deliver this truly unique entertainment adventure for millions of holiday shoppers.”
The HGTV Holiday House–a life-size gingerbread house–is decorated with HGTV Home flooring by Shaw, HGTV Home wallpaper by Sherwin-Williams, a sitting area furnished with custom furniture from the HGTV Home Design Studio by Bassett and features HGTV Home furniture and lighting constructed in the shape of a holiday tree. Shoppers can also attend free demonstrations, meet-and-greets and autograph sessions with network talent in the Holiday House.
The 2,000 square-foot HGTV Home Pop-Up Showroom offers shoppers a look at the breadth and diversity of products from the HGTV Home brand including a furniture collection, lighting range by ELK Lighting, home flooring from Shaw, wallpaper and paint by Sherwin-Williams and a plant collection curated by Agricola Management, as well as HGTV Magazine.
Highlights of the space include a Sherwin-Williams paint chip collage wall, a sneak peek of two new 2013 accent pieces from the furniture collection, an oversized cover of HGTV Magazine’s December issue and a Design Center for kids.
“Bringing our products together under one roof at the HGTV Home Pop-Up Showroom at the Mall of America offers shoppers and fans of all ages the opportunity to see, touch and feel HGTV,” says Ron Feinbaum, general manager, HGTV consumer products. “By working with our partners to develop the in-store displays, our new HGTV Home products will inspire consumers with ideas for their own home.”
Both showcase areas opened on Black Friday and will be open through New Year’s Day.