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University of Cambridge Ready for Brand Growth

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The University of Cambridge and its licensing subsidiary Fitzwilliam Museum Enterprises are looking to expand into new opportunities, licensed products and consumer touchpoints with agents The Point.1888.

Renowned for its heritage in education, research and prestige, the University of Cambridge also curates, creates and collects archival treasures across art, exploration, anthropology, zoology, geology and scientific milestones of global significance in its museums. 

After launching a line of partnerships covering homewares, art, furniture, and accessories in 2020, The Point.1888 is now looking to raise the bar for 2021 and expand the partnership roster even further.  

“The University and its museums normally welcome 7 million visitors each year which has been negatively affected by COVID,” says Bethan Garton, commercial director, The Point.1888. “We were pleased in 2020 to support their important work via licensing to generate much needed income. Our plans for this year will do so much more and we’re delighted to be seeing it all put into action.”  

“All of our income goes to support the vital research and activities of our museums and botanic garden,” says Len Dunne, chief executive officer, FME. “We are excited to expand our U.K. licensing activities program working with the dynamic team at The Point.1888.” 

By hosting a virtual event in early summer, licensees and retailers can meet the institution, discover the collections and learn about plans for the brand, which covers key categories such as homewares, garden, high-end food and gifting, collaborations, toys, games and apparel. 

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