TfL Announces Tender for its Brand Licensing and Development Agency

New agency will help further expand how London’s iconic Tube, bus and map designs are used on branded consumer goods within the U.K. and oversesas.

License Global

October 31, 2022

2 Min Read
TfL Roundels.
TfL Roundels.Transport for London

Transport for London (TfL) has announced the launch of the tender for their brand licensing and development contract. 

The contract duration will be for an initial duration of three years with the option to extend for a further two years on a yearly basis, with the selected licensing agency helping TfL further its plans to bring London’s iconic transport provider to the world with brand partnerships and products. 

TfL’s recognizable map and roundels are admired across the world for their simple and effective style and come with a long heritage dating back to the mid-1800s. The roundel is known globally and seen by many as synonymous with London and the U.K. Harry Beck’s Underground map was first created in 1933 and paved the way for cities around the world to create similar maps, helping travelers get around easily. 

TfL’s creative assets also include the colorful moquettes that have decorated seats on buses and trains for many years, as well as the extensive poster and photo archive dating back to the early 20th century. The archive contains posters advertising travel to sporting events, tourist attractions and the much-loved art deco styles of the 1920s and ’30s. High-profile brand collaborations have included Kurt Geiger and the London Sock Exchange

Related:TSBA Group Brings Transport for London and Erve Together

“We have a wealth of designs and history to draw from and we hope to build on the recognition of our iconic assets – bringing London into the homes of people all over the world,” says Ellen Sankey, brand licensing manager, TfL. “Our licensees to date have created a wide-ranging collection of products and items for people of all ages – from trainers to toys, best-selling books to bedding – and we look forward to working with an agency who can continue the great work achieved so far.” 

Read more about:

Transport for London

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like