Disney Consumer Products and Stremicks Heritage Foods announce a new milk beverage line that meets Disney’s new food guidelines, while also providing critical nutrients for families and children. Available in US grocery stores now, Disney Little Einsteins Milk is rBST hormone-free and enriched with 32mg of omega-3 DHA per serving to support brain and eye development and the heart’s health through every stage of life. It is the first Disney-branded refrigerated dairy beverage to launch since Disney announced its food guidelines in 2006.

"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about,” says Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products North America. "Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated fat, and sugar. Developing this product line with industry leaders such as Stremicks Heritage Foods brings us one step closer in delivering on this commitment.”

Disney Little Einsteins milk is the first product line to launch as part of a series of healthy dairy and non-dairy beverages currently in development by Disney and Heritage.