"The Disney brand and characters are in a unique position to market beverages that kids want and parents feel good about,” says Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products North America. "Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated
Disney Little Einsteins milk is the first product line to launch as part of a series of healthy dairy and non-dairy beverages currently in development by Disney and Heritage.
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