Start Licensing has announced it will represent The Ashmolean Museum in licensing across all categories in the U.K. and Ireland.
The agency will work with the museum and its existing licensing partners to help build a licensing program around Ashmolean’s extensive collection.
“The Ashmolean is delighted to announce the appointment of Start Licensing as our exclusive agent and hope that this will help to raise the awareness of the possible opportunities for licensing,” says Dec McCarthy, head of publishing and licensing, Ashmolean Museum. “Licensees working with the Ashmolean have unprecedented access to our curatorial departments, study rooms and collections, much of which is not on general public view. The Ashmolean’s licensing team can help licensees make full use of the resources available and work with licensees to develop product which is inspired by the Ashmolean and in turn will inspire consumers. We would also love to host product launches, photo shoots and staff training within the museum.“
Existing licensees of The Ashmolean include Woodmansterne Publications, PJ Studio Accessories, Flametree Publishing and Fox & Chave.
“We are delighted to be working with The Ashmolean Museum,” says Ian Downes, director, Start Licensing. “It is a great time to work with a heritage brand and the Ashmolean has a real ‘can do’ attitude. We are looking forward to engaging with licensees and retailers to add momentum to the existing program. We have identified a number of opportunities including working with retailers and brand owners to create capsule collections. We have developed some product concepts to inspire partners and would love to share these with potential partners. The Ashmolean Museum represents a great opportunity for licensees to work in an original way and to add value to their businesses. There is scope for licensees and retailers to identify specific design themes and build product ranges accordingly. The Ashmolean Museum is a fantastic creative resource and one that should inspire creative thinking.”