Gold Leaf, a Royal Horticultural Society licensee, is celebrating the RHS Chelsea Flower Show going digital this year by launching a photographic competition running every day this week that encourages people to share their Chelsea memories.
Gold Leaf is asking visitors of past shows to submit their images for a different category on each day of the virtual RHS Chelsea Flower Show, which takes place from May 19-23. The top three favorite daily entries will receive a pair of Gold Leaf’s gardening gloves with a different style on offer each day.
“The RHS Chelsea Flower Show is both a major event for gardeners and a marvelous venue for our licensees to display their RHS-endorsed products,” says Cathy Snow, licensing manager, RHS. “While this year has seen the show go online, we’re thrilled that Gold Leaf has entered into the spirit of the event with this wonderful competition, which I am sure will amuse and delight in equal measure.”
The categories are: Show Gardens (Tuesday), The Great Pavilion (Wednesday), Famous Facts (Thursday), Retail Therapy (Friday) and Favorite Chelsea Moment (Saturday). Gold Leaf will also highlight the show and the competition via its social media platforms.
The RHS Chelsea Flower Show is going digital this year to bring an exciting lineup of world-leading designers, plant experts and practical gardening advice to virtual visitors – all from the comfort of their own home. Events are planned for the entire weeklong show, which will also be covered twice a day on BBC One and Two.
“As committed supporters of the RHS and its aim to enrich everyone’s life through plants, we are sad not to be meeting the many attendees at the RHS Chelsea Flower Show this year but delighted that we can still make a difference by supporting this wonderful online event,” says Peter Cooney, owner and managing director, Jayco.