Precious Moments Announces Slew of Licensing Agreements

WeJoy Living joins the Precious Moments licensing program and Direct Checks Unlimited, Life Gift Group and Zazzle renew their licensing agreements.

License Global

April 19, 2022

Precious Moments

Precious Moments has announced a new licensee and multiple renewals in their licensing program. Spotlight Licensing and Brand Management was the agency that inked the deals.

WeJoy Living, an online gift shop, has been granted the license to produce and sell quilling art featuring Precious Moments artwork.

“WeJoy Living looks forward to sharing the joy and inspiration of life’s most memorable and meaningful moments with others through our one-of-a-kind Precious Moments quilling artwork,” says Binbin Ma, program director, WeJoy Living.

“Precious Moments is excited to add WeJoy Living to our licensing family as their beautiful quilling designs are a perfect match for our iconic characters and artwork,” says Shehnaz Safiuddin, vice president, product and marketing, Precious Moments. “They join an extensive licensing roster that includes many wonderful and loyal licensees.:

Renewing Precious Moments licensees include:

Direct Checks Unlimited as licensee for Precious Moments checks, checkbook covers and personalized labels.
Life Gift Group as licensee for a wide range of Spanish-language Precious Moments gifts.
Zazzle.com licensee for print-on-demand applications.

“Spotlight is always looking to add great new licensees like WeJoy Living,

but we also really value the great work being done by existing licensees such as Direct Checks Unlimited, Life Gift Group and Zazzle” says Carole Postal, president, Spotlight Licensing and Brand Management.