Natural History Museum Grows Licensing Program

The museum’s teams are working behind the scenes to keep the licensing program going while the museum is closed.
License Global

April 17, 2020


While the doors of the Natural History Museum might currently be closed, the museum’s teams are busy working behind the scenes to continue efforts to inspire a love of the natural world. The licensing department is no exception.

In fall 2019, the museum collaborated with eco-friendly paint brand Farrow & Ball to launch the “Colour by Nature”


of 16 colors. Inspired by “Werner’s Nomenclature of Colours,” a classification of color in nature originally published in 1814, the collection received a positive global response. For spring 2020, the range has been extended to include the hardy exterior eggshell finish.

The museum has also partnered with Japanese global retailer Uniqlo to develop a series of t-shirts that launched last March. Known for its commitment to sustainability, Uniqlo has developed a range in celebration of the museum’s collection, from dinosaurs and insects to marine life and mammals, ensuring that there is something for everyone in this gender-neutral spring/summer


“We are delighted with the quality of the collections that are coming through and the partners we are able to work with,” says Maxine Lister, head, licensing, Natural History Museum. “Despite the challenges we’re currently facing, we’re fully committed to building on the great successes from the past 12 months. We’ve been so pleased with the consumer reaction to our recent collaborations, and this is proof that we are heading in the right direction.”

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