Natural History Museum Grows Licensing Program

The museum’s teams are working behind the scenes to keep the licensing program going while the museum is closed.

License Global, Content Editor

April 17, 2020

1 Min Read
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While the doors of the Natural History Museum might currently be closed, the museum’s teams are busy working behind the scenes to continue efforts to inspire a love of the natural world. The licensing department is no exception.

In fall 2019, the museum collaborated with eco-friendly paint brand Farrow & Ball to launch the “Colour by Nature” palette of 16 colors. Inspired by “Werner’s Nomenclature of Colours,” a classification of color in nature originally published in 1814, the collection received a positive global response. For spring 2020, the range has been extended to include the hardy exterior eggshell finish.

The museum has also partnered with Japanese global retailer Uniqlo to develop a series of t-shirts that launched last March. Known for its commitment to sustainability, Uniqlo has developed a range in celebration of the museum’s collection, from dinosaurs and insects to marine life and mammals, ensuring that there is something for everyone in this gender-neutral spring/summer collection.

“We are delighted with the quality of the collections that are coming through and the partners we are able to work with,” says Maxine Lister, head, licensing, Natural History Museum. “Despite the challenges we’re currently facing, we’re fully committed to building on the great successes from the past 12 months. We’ve been so pleased with the consumer reaction to our recent collaborations, and this is proof that we are heading in the right direction.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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