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The deal will allow Parham Santana to pursue deals in homewares, apparel and more.
May 26, 2022
Parham Santana – The Brand Extension Agency, has announced a new global licensing agreement with Museum of the City of New York (MCNY) for consumer product brand development, retail branding and licensing sales.
Parham Santana has developed and marketed licensed products from global media companies, classic trademarks and not-for-profit brands including Discovery Channel, Better Homes and Gardens, Turner Classic Movies, PBS Kids, UNICEF and Corita Art Center into major retailers and for e-commerce distribution.
“The Museum is fortunate to have an incredible collection, along with significant scholarship, and insightful publications,” says Sheryl Victor Levy, vice president, marketing communications, Museum of the City of New York. “Because New York City is such a coveted brand, we know there is a demand to engage brand fans all over the world. What better institution to do that than the Museum of the City of New York? Licensing the Museum’s intellectual property enables us to be a forward-thinking institution by generating revenue from incremental opportunities for this world-class institution – while also fulfilling our mission.”
“The Museum of the City of New York is the premier institution for NYC culture and style. We are honored to help the Museum leverage its wealth of assets from its founding in 1923 through today,” says John Parham, president, Parham Santana.
Leveraging the Museum’s vast collection, Parham Santana is working with MCNY to pursue retail and manufacturing partners in hard and soft goods, home décor, apparel, stationery, games and toys.
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