Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The Smithsonian Institution will be represented by Lisa Marks Associates.
June 16, 2020
Licensing agency Lisa Marks Associates has been appointed by the Smithsonian Institution to develop a consumer products program in the key food and beverage and health and beauty categories. This licensing program will reflect the Smithsonian's celebration of culture, heritage and the beauty of the natural world and will parallel current macro trends in the market.
“The Smithsonian Institution is in a category by itself, and we are thrilled to work with this phenomenal world class organization,” says Lisa Marks, president, Lisa Marks Associates. “LMA is committed to sharing the Smithsonian’s vision of engagement, cultural exploration and inspiration by developing meaningful long-term, strategic partnerships that will amplify the well-established values of the Smithsonian in the core food and personal care sectors.”
The Smithsonian Institution is the world's largest museum and research education complex, comprising 19 museums and galleries of art and culture, the National Zoo and multiple research facilities. For more than 170 years, the Smithsonian has been dedicated to the pursuit of knowledge, discovery, learning and storytelling, providing multiple lenses through which to explore the human experience. A portion of the proceeds from every Smithsonian licensed product goes to support the Smithsonian’s educational mission.
The food and beverage program will focus on food, meals and dining concepts and integrations that adhere to principles of sustainable and ethical food sourcing, social responsibility and environmentally friendly production and packaging. The Smithsonian health and beauty category will take inspiration from Smithsonian’s collections, like the colors of gems, geodes and minerals of the natural world.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024