ASPIRE by WildBrain CPLG Signs Multi-Territory Deal with Lyle & Scott

ASPIRE, the dedicated Corporate & Lifestyle division of licensing agency, WildBrain CPLG, has secured multi-territory rights for the British heritage brand, Lyle & Scott. Under the deal, ASPIRE will represent Lyle & Scott in the U.K. and Eire, Europe, MENA, the U.S., Canada and Australia, with scope to explore additional territories, such as Asia. The partnership will focus on extending the brand into broader categories, including luggage, leather goods, watches, jewelry, fragrance, personal care, gifting, pet accessories, NFTs, gaming, experiential activations and co-branded collaborations. 

“We're building a great brand on strong foundations, a 21st century brand with nearly 150 years of legacy,” says Nial Conlan, commercial director, Lyle & Scott. “Lyle & Scott is a British success story growing fast internationally and moving the collection forward with each season.” 

“Lyle & Scott is recognized around the world for its timeless styles, quality craftsmanship and the many sub-cultures the brand has inspired during its rich history,” says Victoria Whellans, commercial director, ASPIRE. “It’s an exciting addition in the fashion space to our growing ASPIRE roster, and we’re looking forward to collaborating closely with the team as we utilize our experience in working with heritage brands to drive innovation through creative consumer product extensions.” 

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“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” says Ben Gunn, brand director, Lyle & Scott. “Our customer is passionate, be that about football, golf or the clothes they wear. The ASPIRE team works with some amazing companies in the brand licensing industry and we're hugely proud to have them as our partner.” 

The partnership with Lyle & Scott adds to the ASPIRE portfolio, which includes brands such as Absolut Vodka, Malibu, Harvard and Yale universities, Master Lock and SentrySafe as well as Sauber Motorsports and its Alfa Romeo F1 team, ORLEN.