ARTiSTORY has recently signed a multiyear agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the U.K.'s national library and the world’s most comprehensive research collection, providing information services to academic, business, research and scientific communities. A specialist in art and cultural IP licensing, ARTiSTORY works with museums, galleries, science centers and libraries.  

“It is a great pleasure to work with the British Library, home to human beings’ intellectual treasures,” says Yizan He, founder and chief executive officer, ARTiSTORY. “It is also an exciting moment for ARTiSTORY, as we have successfully moved one step further in diversifying our IP portfolio. With ARTiSTORY’s core capability of ‘Artefacts to Merchandise’ and storytelling, we are looking forward to bringing the best of British Library to consumers in China. ” 

The British Library has a collection of more than 170 million items, ranging from prints and electronic books to periodicals, films and rare manuscripts, as well as digital image and sound collections. Legacies such as Leonardo da Vinci’s notebook, Alice's Adventures in Wonderland, the works of Shakespeare, the story of Medusa and many more will become sources of inspiration of ARTiSTORY’s annually refreshed themes of design assets as well as multiple forms of content.  

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“We have a long history of working with Chinese cultural institutions on research projects to advance knowledge and mutual understanding, and since The British in Library in China project, we started to engage with wider audiences through cultural events such as exhibitions, talks and forums,” says Phil Spence, chief operating officer, The British Library. “Now we are thrilled to be working with ARTiSTORY to share our intellectual heritage with Chinese audiences through creative IP projects and memorable cultural experiences.”