Hell's Kitchen Roasts Coffee Deal

ITV Studios Global Entertainment has granted New York's White Coffee a license to create Hell's Kitchen-branded coffee, inspired by the hit cooking competition show.

The Hell's Kitchen White Coffee line will include four blends that capture the fire and sophistication of the TV series, including Viennese Roast, Three Star, Executive Chef's and Hell's Roast.

Distribution is already underway to retail outlets across the U.S.

"We had a big challenge to blend coffees that would meet the exacting standards established by the Hell's Kitchen franchise," says Jonathan White, executive vice president, White Coffee. "The selection of the finest Arabica beans, combined with varied roasting techniques produced a continuum of brews from the medium savory Viennese Roast through the dark and smoky Hell's Roast.”