WowWee Brushes Up Smart Toothbrush

WowWee has expanded into the oral care category with the launch of its new smart toothbrush.
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License Global

February 11, 2020


WowWee is breaking into a new category with the launch of BriteBrush, a smart toothbrush for kids.

BriteBrush is a toothbrush that uses songs, games and live coaching to encourage proper brushing in accordance with the modified bass technique, a method that is widely endorsed by dentists. The brush comes with smart sensor technology and a vibrating handle that encourages total mouth coverage and side-change recognition.

BriteBrush is available at Target and coming soon to Walmart and Amazon, with two models, the GameBrush (ages 5-plus) and the Pinkfong Baby Shark (ages 3-plus).

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