Tommy Bahama, Boomer Naturals Team for Wellness Products

Tommy Bahama has partnered with the health and wellness company for the co-branded collection.
License Global

March 4, 2020


Lifestyle brand

Tommy Bahama

has partnered with Boomer Naturals, a health and wellness company, on a co-branded collection of wellness products.

The Tommy Bahama+Boomer Naturals collection features CB5, a new plant-based, doctor-formulated alternative to CBD. CB5 is a blend of natural ingredients that contains no CBD or THC. The blend reportedly supports the body’s ECS regulatory system, which can help reduce pain and inflammation, lessen anxiety, improve sleep and skin conditions.

“We are excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category,” says Doug Wood, chief executive officer, Tommy Bahama. “Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and wellbeing. It’s one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle.”

The Tommy Bahama+Boomer Naturals CB5 products are a patent-pending blend of terpenes

from plants including rosemary, cacao and black pepper. All ingredients in CB5 are on the FDA’s generally recognized as safe list.

“Tommy Bahama and Boomer Naturals are a perfect fit and we are proud to partner with such a well-respected brand,” adds Mike Quaid, chief executive officer, Boomer Naturals. “Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that’s something Tommy Bahama’s guests are interested in, too. They enjoy life and want to live it to the fullest. Our line of Tommy Bahama+Boomer Naturals CB5 products will help them do just that.”

Included in the product lineup is a pain relief roll-on, tinctures, gummies, InstaFreeze pain relief cream and massage oil. The line will also be expanding to pet treats and pet tinctures in the near future.

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