Street’s Golden Gaytime Enters Health and Well-Being

Street’s Golden Gaytime has debuted in the health and well-being category with a partnership with health food and supplement company, Macro Mike.

In a deal brokered by Asembl on behalf of Unilever Australia’s Street’s Golden Gaytime brand, this pairing sees the launch of a limited-edition Golden Gaytime-inspired Almond Protein Powder available exclusively at Macromike.com.au. 

Merging the flavors inspired by the Aussie classic ice cream with Macro Mike’s plant-based nutritional offering, the Golden Gaytime-inspired Almond Protein Powder delivers over 23 grams of protein per serving and tastes like a creamy thick shake.

Gluten-free, dairy-free and made in-house at Macro Mike’s state-of-the-art production facility, the Golden Gaytime-inspired Almond Protein Powder is made with premium almond protein known for its smooth texture and rich taste.

“Golden Gaytime ice cream has been a beloved treat for Australians for generations,” says Scott Mingl, general manager, ice cream, ANZ, Unilever. “Its delightful combination of caramel and chocolate, coated in a crunchy biscuit crumb, delivers a scrumptious and satisfying blend of flavors and textures. We are super-excited about this collaboration with the Macro Mike Golden Almond Protein range as it brings together the nostalgic taste of Golden Gaytime with the added nutritional benefits of protein, making it a delicious and wholesome choice.” 

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“Partnering with Golden Gaytime is an exciting partnership,” says Mike Kellett, founder,

Macro Mike. “We are thrilled to offer a product that celebrates a classic Aussie favorite while meeting the nutritional needs of our health-conscious customers.”

“We are thrilled to see Unilever Australia’s Street’s Golden Gaytime enter the exciting health and well-being category for the first time through this partnership with Macro Mike,” says Justin Watson, managing director, Asembl. “This limited-edition deal not only sees Golden Gaytime again land outside the freezer aisle but sees the Aussie classic ice cream come to tasty life as a smooth, creamy and delicious plant-based protein powder that rivals dairy-based ones.”