Sports Illustrated Enters Nutrition SpaceSports Illustrated Enters Nutrition Space

Authentic Brands Group has announced the launch of Sports Illustrated Nutrition, a full line of wellness supplements.

Sports Illustrated has expanded its presence in the health and wellness sector to complement the various lifestyles of active and health-conscious individuals, the same audience its magazine and the rest of its licensing program.

“Our Sports Illustrated Nutrition line of wellness supplements reinforces our commitment to driving home the importance of health and wellness to athletes and fans alike,” says Marc Rosen, executive vice president, entertainment, ABG, owner of the Sports Illustrated brand.

“We’re excited to expand Sports Illustrated’s offerings through this new line of expertly crafted supplements and bring the brand to consumers in a new way.”

Focused on physical and mental wellbeing, Sports Illustrated Nutrition is a curated range of solutions designed to meet a variety of individual nutrition needs. The collection features three product lines formulated with the goal of maximizing strength, stamina, recovery and mental clarity. 

Sports Illustrated Nutrition is now available on sportsillustratednutrition.com and amazon.com/sportsillustrated. The line will also launch at select retailers in the coming months.

For ABG, the supplement announcement follows on the recent news that 101 Studios will soon be leveraging the Sports Illustrated for long-form content.