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Semaphore Licensing Gets Fit with Target for Blogilates Deal

The fitness brand will have products available at Target.

Semaphore Licensing Solutions has expanded the brand for the female fitness channel Blogilates at retail.

This licensing opportunity with Target will allow Blogilates to bring stylish sporting good essentials into the hands of consumers as at home workouts become the new normal. The line of products that will be available via Target stores and Target.com will include items such as vegan suede yoga mats, gold dumbbells and blush toned resistance bands.

“Our goal is to create licensing opportunities that connect consumers with their favorite brands via retailers they trust,” says Lisa Berlin Wright, senior vice president, licensing, Semaphore Licensing Solutions.

Blogilates is the leading female fitness channel on YouTube, with more than 812 million lifetime views and 5.36 million subscribers. The channel features full-length POP Pilates, HIIT and total body sculpting workouts that can all be done at home, led by certified Pilates and fitness instructor and the founder and chief executive officer, Blogilates, Cassey Ho. The brand’s extended reach currently engages nearly 11 million fans across several other social platforms including 2.1 million TikTok followers and 1.9 million Instagram followers.

“Target understands the emotional connection that new media stars have with their audience,” says Michael Bienstock, founder and chief executive officer, Semaphore Licensing Solutions. “We are thrilled to be elevating the at home fitness experience through high-quality products at accessible price points for consumers nationwide.” 

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