Santa Cruz Medicinal Inks CBD Deal with Abba MedixSanta Cruz Medicinal Inks CBD Deal with Abba Medix

Canada House Wellness Group. has announced that Abba Medix, its wholly owned subsidiary, has entered an exclusive licensing agreement with California-based SCM Tech to bring Santa Cruz Medicinals brand of CBD-infused health care product lines to Canadian consumers.

Abba Medix will license SCM’s intellectual property including formulations, manufacturing techniques, trademarks and marketing materials. The deal was signed Nov. 13.

The deal follows on a long line of CBD licensing agreements in recent months. In Oct., Authentic Brands Group, brokered a deal between golfer Greg Norman and Green Growth Brands. Abacus Health Products also recently partnered with former Super Bowl champion Rob Gronkowski for a line CBD product.

All recent CBD products come following the legalization of hemp-derived CBD in the U.S earlier this year. Studies on the effects of CBD from groups like Aurora Cannabis and the UFC have shown potential for using the substance to treat pain and improve recovery time.