The Royal Horticultural Society has joined forces with licensee Heathcote & Ivory to launch a new vegan-friendly toiletries, wellness and beauty collection.

License Global

March 2, 2021

2 Min Read

Inspired by the art of growing plants, herbs, vegetables and cultivating fauna at home, the Home Grown collection with RHS and Heathcote & Ivory is landing at retail, leading garden centers and the official RHS store this month. 

Featuring hand cream, care for hands gift set, scented oat soap, antibacterial hand spray, hand wash, antibacterial gel, shea butter hand cream, bath salts, gloves and more, the Home Grown line is filled with ingredients that celebrate the garden and packaged with sustainability in mind. 

Not only are the environmentally-friendly glass bottles, aluminum tubes and post-consumer recycled plastic tubes eco-conscious, but covered in artwork inspired by the RHS Lindley Collection, the world’s largest collection of botanical illustrations and artwork.  

“We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home," says Denis Aaronson, managing director, Heathcote & Ivory. 

“The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colors and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership,” adds Lesley Aaronson, creative director, Heathcote & Ivory. 

“Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing,” says Shereen Llewellin, licensing executive, RHS. "It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.” 

Building on the existing collaborative partnership with lifestyle brand Heathcote & Ivory, the Home Grown collection follows 2019 Flower Blooms Daisy Garland and Tender Palm toiletry ranges, Trellis – the third release in the RHS Flower Blooms series – and most recently, the RHS Flower Blooms Lavender Garden of 2020. 

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License Global

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