The Royal Horticultural Society has joined forces with licensee Heathcote & Ivory to launch a new vegan-friendly toiletries, wellness and beauty collection.

License Global

March 2, 2021

2 Min Read
RHS-LR-0139_0.jpg

Inspired by the art of growing plants, herbs, vegetables and cultivating fauna at home, the Home Grown collection with RHS and Heathcote & Ivory is landing at retail, leading garden centers and the official RHS store this month. 

Featuring hand cream, care for hands gift set, scented oat soap, antibacterial hand spray, hand wash, antibacterial gel, shea butter hand cream, bath salts, gloves and more, the Home Grown line is filled with ingredients that celebrate the garden and packaged with sustainability in mind. 

Not only are the environmentally-friendly glass bottles, aluminum tubes and post-consumer recycled plastic tubes eco-conscious, but covered in artwork inspired by the RHS Lindley Collection, the world’s largest collection of botanical illustrations and artwork.  

“We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home," says Denis Aaronson, managing director, Heathcote & Ivory. 

“The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colors and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership,” adds Lesley Aaronson, creative director, Heathcote & Ivory. 

“Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing,” says Shereen Llewellin, licensing executive, RHS. "It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.” 

Building on the existing collaborative partnership with lifestyle brand Heathcote & Ivory, the Home Grown collection follows 2019 Flower Blooms Daisy Garland and Tender Palm toiletry ranges, Trellis – the third release in the RHS Flower Blooms series – and most recently, the RHS Flower Blooms Lavender Garden of 2020. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like