Women’s lifestyle site POPSUGAR has announced that it is expanding its experiential IP with its new, one-day “Grounded” fitness and wellness event on March 7 at Goya Studios in Los Angeles to kick off International Women’s Day.
POPSUGAR’s Grounded event is inspired by the media brand’s two most popular villages, fitness and wellness, at its two-year-old marquee event, “Play/Ground,” which is produced in partnership with Reedpop.
“POPSUGAR’s audience is fitness and wellness obsessed and we saw that passion and enthusiasm really come to life at our ‘Play/Ground’ festival,” says Lisa Sugar, president and founder, POPSUGAR. "Given Play/Ground’s success, there’s an opportunity to create a dedicated event that is focused on giving women the tools they need to live their healthiest and happiest lives possible.”
“Grounded” is sponsored by brand partners Core Hydration, Natural Vitality CALM, U by Kotex and Nature's Way Alive!.
Core Hydration will sponsor a fitness class with LIT Method. After their workout, guests will be encouraged to take a photo in the Find Your Core photo booth. Guests can also stay hydrated throughout the day with Core Hydration water samplings.
Natural Vitality CALM will invite guests to enter The Rest Stop to enjoy a reprieve from the day's activities by checking into the Natural Vitality CALM motel.
U by Kotex presents a conversation on the prevalence and impact of period stigma in its “Pursuers of Progress” panel. A corresponding interactive space will invite attendees to drop period stigma.
Nature’s Way Alive! will host a dance party at The Body Garage. After the workout class, guests will be treated to a branded giveaway and sampling station. Additionally, Alive! will also host zen workshops, inspired by Alive! Fatigue Fighter, at The Rest Stop.
Curated wellness activities throughout the day include electric workouts, self-care workshops and panels. The duo from “Tone It Up,” Karena Dawn and Katrina Scott, will serve as headliners for Grounded’s Body Garage - a fitness studio offering back-to-back classes from influencers, athletes and studios. Other fitness experts confirmed to lead workout sessions include Koya Webb and LIT Method with Taylor and Justin Norris.
Grounded will have two sessions with tickets priced at $25 for either the morning or afternoon session or $40 for the entire day and can be purchased here.