Peloton Expands Relationship with Amazon and the U.K. and Germany

The company is broadening their distribution channels.
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November 17, 2022

Peloton logo.
Peloton logo. Peloton


Interactive has announced the expansion of its collaboration with Amazon. The Peloton Bike, Guide and select accessories are now available for purchase in


U.K. store. Peloton will also launch in Amazon's German store in the coming weeks. 

As part of the Amazon experience, the Peloton Bike will be available with an in-home delivery, and for the first time customers will have the option to assemble the bikes themselves or select an expert assembly option which is available in mainland U.K., excluding Northern Ireland. The in-home delivery and expert assembly are offered at no additional cost to customers. 

"The U.K. and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” says Manu Seigner, general manager, international, Peloton. “Further expanding our distribution channels through Amazon is our latest move to make Peloton readily accessible and to meet our members where they are. Peloton's collaboration with Amazon increases

access to Peloton's connected fitness products and the vast library of thousands of instructor-led fitness and wellness classes.” 

"Peloton is such a great addition to the fitness products range available for Amazon customers," says Neil Sentance, director, EU Sports, Amazon. "We're delighted Peloton is offering another way for Amazon customers to be part of that community energized by fitness at home. With Amazon's convenient shopping experience, fast delivery, great offers and deals, as well as installments and other payment options for eligible customers, we hope to further Peloton's mission by providing customers with high quality, innovative products to take their health and fitness to the next level." 

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